Information Systems and Software Applications Essay

Information Systems and Software Applications - Essay Example Marketing Information System (MkIS) implements softwares for the marketing department. It deals with activities related to compilation and investigation of marketing research information. It involves consumer response surveys, analysis of supply and deliverance of the product and an overview of profit. This information helps in marketing related decision-making (Marketing Decision Support System software, MDSS) like what improvements can be done in the product, should the cost be reduced or increased, should it be marketed through other types of media, and etcetera. CRM (Customer Relationship Management) software applications, which deal with the relationship between consumer and organization, â€Å"are used to increase the return on marketing efforts† (Harmon, 2003) through analyzing the history of customer-organization interaction. CRM systems give an analysis of consumer behavior toward the product through market monitoring and research. MkIS also facilitates sales labors a nd customer service and helps in the development of effective marketing strategy. Human Resources Information System (HRIS) implements human resources software applications that deal with â€Å"data entry, data tracking, and data information needs of the Human Resources, payroll, management, and accounting functions within a business† (Heathfield, 2010). HRIS records, manages, analyzes and creates reports relating to all kind of employee information such as enrollment, salaries, vacancies, attendance, vacations, bonuses and other personal information. HRIS integrates with the organization’s payroll and accounting departments for salary calculation. It also deals with applicants, their interviews and selection. (Ajayi & Omirin, 2007, p. 110) where this system is specifically called Decision Support System (DSS). MIS generates reports such as monthly and yearly financial statements,

Problem Statement Essay Example for Free

Problem Statement Essay Does audit rotation at diverse levels (accomplice level versus firm level) in distinctive settings (compulsory versus intentional) connected with improved audit quality. Taking into account our audit of the writing, it is a long way from indisputable whether mandatory audit firm or audit partner rotation can enhance audit quality, nor is it clear whether deliberate audit firm or partner revolution can substitute for obligatory audit rotation. Mandatory rotation may upgrade audit quality focused around the suspicion that turn brings a crisp viewpoint. Not with standing, mandatory rotation may be less compelling if the recently turned reviewers need sufficient learning of the customer. The loss of customer particular learning could possibly impede the viability and nature of the review. Intentional turn practices can be powerful in keeping up audit quality if an audit company business sector and financial impetuses for creating or keeping up a great notoriety surpass its monetary investments from submitting to the requests of particular customers. Generally, it is hazy whether the obligatory rotation of auditors is a powerful answer for upgrade audit quality. The degree to which intentional and obligatory auditor turns at diverse levels can substitute for one another in keeping up audit quality is thusly an observational inquiry. The above discourse prompts the accompanying examination question. Audit rotation at diverse levels (accomplice level versus firm level) and in diverse settings (compulsory versus willful) connected with higher audit quality in less created locales than in decently created locales. There is a developing writing that analyzes how institutional components influence audit quality crosswise over nations (Francis et al., 2003; Khurana and Raman, 2004; Choi and Wong, 2007; Francis furthermore Wang, 2008). Establishments shift a ton crosswise over China (e.g., Wang et al., 2008), which gives us with a chance to test whether institutional and market improvement elements, for example, the lawful environment and speculator insurance influence audit quality. Leeway of directing between provincial studies inside one nation is that we can catch the impact of foundations on audit quality free from pollution because of nation contrasts in bookkeeping and inspecting models, 14 assessment, and liquidation laws. As former writing (e.g., Francis et al., 2003; Khurana and Raman, 2004;Francis and Wang, 2008) recommends, auditors  may be more touchy to the expense of customer distorting and are more inclined to keep up audit quality as institutional administrations get to be stronger. In districts with well (less) created markets, the examiners may be all the more (less) prone to be worried about the potential impact of trading off audit quality on their legitimate risk and market notoriety. In this manner, there is less incremental interest for compulsory auditor rotation in well created areas. Conversely, mandatory audit rotation may be more vital in less created areas, which need business motivators or oversights to keep auditors determined and free. Consequently, we audit whether the impact of required or willful auditors rotation on audit quality is more claimed in less created areas than in decently created locales. This prompts our second research question. The relationship between customer particular information and audit quality. The inverse and clashing forecasts and discoveries in earlier studies on to the connection between audit tenure and audit quality may be attributable to the disappointment to together inspect directing elements, for example, auditors specialization, charges reliance, and auditor’s motivators (Doyle and Ge, 2007; Daugherty et al.,2012).therefore, the accompanying areas concentrate on recognizing the critical variables that may direct the relationship between audit rotation and audit quality. The relationship between mandatory auditor rotation and client-specific knowedge. Contentions for broadened auditor–client relations rest essentially on a mastery contention. Past exploration has reliably shown that auditor experience has a positive impact on audit quality (Dougherty et al., 2012). Case in point, Brazel et al. (2010) find that customer particular learning, an intermediary for auditor experience, builds auditors capacity to discover misrepresentation markers. On a related note, a few studies (e.g., Lenox, 1999) contend that non-audit activities performed by the audit firms has a tendency to prompt expanding the auditors experience and learning of the customers operations and environment, and thus expand the capacity to discover error in the budgetary explanations.Therefore,providing non-audit ativities to the customer can have a positive instead of a negative effect on audit quality.therefore,  required audit firm or audit partner rotations, specifically when there are no compelling information exchange techniques, may prompt the loss of both express and inferred client-specific knowledge, and thus to decreased audit quality. Audit quality be contrarily influenced when a lead partner who has picked up this particular information of the customer is supplanted. Auditor ndependence is the foundation of the auditing profession. Auditor independence alludes to the likelihood that auditors will report the error in money related explanations (Colbert and Murray, 1998) and the capacity of auditors to oppose weight from a client (Goldman and Barlev, 1974). Along these lines, auditors who have a high level of independence will have a high likelihood of distinguishing and reporting lapses or budgetary misquotes, and henceforth will have the capacity to focus the genuine status of the reviewed firm, i.e. make an excellent review (Deangelo, 1981; Colbert and Murray, 1998). One of the discussed components that influence auditor independence is auditor tenure. It is contended that more drawn out relationship between audit partner and their clients can make individual connections that make it more troublesome for the auditor to act independently of the inclination of the client (Deangelo, 1981). This is further disturbed by the dread of auditors of losing a relentless stream of future audit incomes, specifically from vital client who pay the auditor huge audit expenses. Likewise, this may lead auditors to agree to the clients requests (Lim and Tan, 2010). Therefore, compulsory accomplice turn mitigates the closeness of the relationship between audit partner and their client, and improves the auditors capacity to oppose weight from administration. The consequences of this stream of exploration (e.g., Hattifield et al., 2011) propose that there is a positive relationship between audit firm/or audit partner rotation and the extent of proposed audit adjustment. Simnett and Carey (2006) likewise discover a negative relationship between auditor independence and the probability of issuing a going concern assessment as an intermediary of audit quality.hence it might be contended that auditor turn can improve auditor independence and hence expand the likelihood of distinguishing and reporting budgetary misquote

Zara Competitive Advantage Essay

Zara Competitive Advantage Essay There is a tough competition in clothing retailers. Who has a competitive advantage in clothing retailing will be the winner. Competitive Advantage refers to a companys profit and market share. Offshore supply is one of the processes, which is used generally by clothing retailers to accomplish low labour cost, as the apparel industry is still labour concentrated industry. The supply chain in the apparel industry is compound and lengthy. Barbee and Carlyle (1999,p.85-87) states that the supply chain encompasses all activities associated with the flow and manufacturing of goods, from raw material stage through to the end user, as well as associated information flow. The longer the supply chain the additional complicated it is to handle and the more a company relay on long-range forecasts. Challenging consumers and competitive retailing have produced stress to take action with multiple refreshes per season. The focal point is on replenishment of the exact styles, designs and colors that are selling well, whilst reducing, changing or abandoning those that turn out to be less popular than forecast. This decreases the difficulty of marking down the price of less popular clothing that fails to sell in the forecasted volumes. This trend, when taken to the extreme of compressing design times, multiple refreshes, coupled with very quick response from the supply base, and all done at low cost, describes the so-called Fast Fashion market.( Nebahat Tokatli,2007) Solomon and Robolt(2004) define Fashion as a style that is acknowledged by a great group of people at the given time. They also separate fashion into four catalogues: High Fashion (Couture) Moderate Fashion Budget Fashion Mass Fashion Fashion Life cycle contains the introduction acceptance, culmination and decline of the acceptance of a certain style. The Fashion cycle is not meant for long time, it changes in very short period. It is not compulsory that to introduce fashion and try to encourage consumers buying behavior before the decline stage is very important Fast Fashion as a conception helps to take the market and attract consumer earlier than other competitor by dropping the lead-time in supply chain. CONCEPT OF FAST FASHION: The techniques companies put into practice to reduce the time gap between designing the product and the time of consumption, through product and moving away from the considered seasonal basis called Fast Fashion. It examined that the expansion of fast fashion formulas become visible indicative from a production-driven market to a market-driven characterization of the apparel sector. It is not compulsory that fast fashion is a multipart process, which involves forecast, design, effective supply chain and transportation. Best Practice as the aptitude to do things in the well-organized manner. In other words it is a way of bring about a business function or process that is well thought-out to be greater to all other known methods (Kurian,2004). From past few years, organization attempted to build up their own supply chain strategies to continue to exist in such a ferociously competitive market. There are some organizations who come up with new concepts, which help them to gain competiti ve advantages over the rest of its competitors, such as Vendor Managed Inventory, Quick Respond manufacturing, Collaborative panning, Forecasting and Replenishment, Continuous Replenishment, Efficient Consumer Response, and Just-in Time Production. It recommended that a few particular best practices relating to the study of fast fashion are: Consumer Demand and Response Supply Chain Just In Time Quick Respond Forecasting and Continuous Replenishment Effective Distribution and Transport System In recent times, Zara, a most important international clothing retailer and break new ground of fast fashion principles, held in reserve almost half of its production in Spain and Portugal, earning the reputation of being one of the exceptions to globalization. Since the 1980s, the subsistence of such exceptions has been fueling an expectation that the manufacture of high-quality fashion garments and tailored suits would stay behind in the industrialized core. Here I return to this anticipation in the brightness of the modern seminal change in the culture of fashion from ready-to-wear to fast fashion, and description that the greater than before multiplicity and fashion capability associated with fast fashion, represented by Zara, have tilted the steadiness of competitive advantage towards, rather than away from, firms in partially industrialized countries. As a number of supplier firms in countries such as Morocco, India and Turkey have gained the competence to manufacture intricate ly worked high-quality garments with the compulsory elasticity and speed, Zara has turned to sourcing from these countries. ZARA The clothing sector is fundamental to the world economy. HISTORY Zara is subsidiary of Inditex group Spanish tycoon Amancio Ortega, owns the Inditex group and Inditex group owns the following brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqà ¼e, Stradivarius and Bershka. Amancio Ortega is well known Galician fashion designer. According to Forbes ranking in 2009 Amancio Ortega was ranked as 10th richest man in world and top Ranked as a richest man in Spain. He was born on March 28, 1936 in Leon, Spain. He started working as delivery boy when he was 13 year old for a shirt-maker in Galicia. During the learning period of his carrier, he realize and learned the how product and cost changes. While travelling from manufacturer to the customer. In addition, the outcome was he become more focused on the importance of getting product directly to the consumer without middle man. When he become manager of local clothing company that time he found that only wealthy individuals could afford to purchase qualitative product. Therefore, Ortega started manufacturing his own product. He started buying cheaper fabric and selling good quality. Amancio Ortega founded his own company called Confecciones Goa at the age of 27, in 1963. Especially for fine bathrobes. After that, he continued manufacturing his own companies, then open first retail shop in 1975 known as Zara. ZARA started changing the design, manufacturing and distribution process to reduce lead times and react to new trends in a quicker way that was there plus point, called instant fashions. (Chiara Pirone,2010) Product Life Cycle The product life cycle ideally follows four main steps: Birth Growth Maturity Decline Generally, a typical Product Life Cycle Curve looks like the one given in the diagram where Sales decreases as the product moves over the time line. Zaras product life cycle also follows the four basic steps but the timeline of the product in the life cycle is very different. The organization operates in fashion industry and the changes pertaining to consumers taste is very high. Therefore, the life of the trend or design is of maximum 5-6 weeks. The following figure depicts the Zaras product life cycle. Key Factors of Success The organization focuses on following factors which are their success factors: They have short lead time i.e. the clothes stay in the store for less time which in turn provides them opportunity with more and more fashionable clothes. They manufacture clothes in low quantity and supply them scarcely which clearly states that the demand for the clothes is always high. Due to short lead time they can manufacture variety of choices, variety of styles and the success ratio increases. RATE OF PRODUCT CHANGES IN FAST FASHION FOR EXAMPLE ZARA: Zara can move from recognizing a trend to including clothes in its stores within 30 days, it means that Zara can identify and catch fashion trend. Catching fashion until the time it is hot is a clear happening at full prices and less discounts. Zara progresses in stair with its customers. Zaras machinery can respond to the statement right away and 51produce a response in conditions of a new style or a modification within 2-4 weeks. By dropping the amount manufactured in each style, Zara decreases its exposure to any particular product. The additional advantage of lower quantities is that if a style does not work well, there wills minimum stock to disposed during the season-end sale. Zara discounts only about 18% of its making, approximately half the levels of competitors. Instead of additional quantities per style, Zara produces extra styles, roughly 12,000 a year. So, that style sells out more fast and there are more new styles which are already waiting to come out. Re-orders are un usual the stores look fresh every 3-4 days. Fresh manufacture, moving in step with the fashion trend and updated regularly the ingredients are just right to create the sweet smell of success. Fast Fashion strategy in Zara: Zara typically has three sections women wear, men wear and kids wear. Most of its stores were located on downtown in big cities and were characterized by large windows with modest fittings. The company position itself as contemporary fashion of medium quality at a good price(Dandrea and Arnold,2002). In order to take extra market shares in such a full of rivalry situation, Zara introduced sequential policy of way of products: Convert latest fashion into products quickly and completely in order to satisfy consumers. Zara gets a competitive advantage by offering customer stylish clothes at inexpensive prices. A team of 200 designers is accountable for turning the latest fashion into products. The collection was converted every year with 11,000 dissimilar items. In order to collect the latest fashion information, the company employed a team of trend-spotters, who travel around the world in search of new designs (Dandrea and Arnold,2002). Thus, Zaras products are suitable for consumers vary different background and taste. Continue to introduction new products in small quantities, ironically in very high speed. New products were trialed at certain stores before entering full-run production to keep failures in the full range at a rate of 1 %( Dandrea and Arnold,2002). Reduce the usual cost associated with running out of any particular item. Because the company believes that empty racks do not drive customers to other stores while stimulating them to choose from new things. Furthermore, consumers will buy more and immediately due to rapidly changing trends. As a result, Zara has increased sales and avoided costly overproduction. Zara would plan a core collection each season, constituting approximately 50% of its forecast requirements. The remaining 50%, some 10,000 items, were sourced opportunistically according to demand trends during the season and could be at any store in two weeks. Some accessories such as handbags, jewelry, shoes, thus increasing sales. CONCLUSION Zara has up and down integrated all its processes. By applying a fast fashion strategy, Zara have accomplished a unexpected increase in profits and market share. By accept the fast fashion strategy the company has been able to decrease its make down sale to 15 to 20%. In contrast, the traditional industrys average is 30 to 40%. It has been examined to be the best way to help organization achieve competitive advantages. Such best performs help Zara establish an extraordinary supply chain and become the leader of in supply chain management. The practice of implementation of fast fashion has a few advantages Quick response, reduced account and forecasting, errors, shortened lead times and reduced transportation costs. In few years, as other main competitors such as GAP, HM , Marks Spencer (MS) have experienced a difficult period due to low income and with drawls from overseas markets, Zara has maintained a continual growth in sales.

Richard III as a Successful Politician Essay -- Papers

Richard III as a Successful Politician Shakespeare's Richard III is set in England after the War of the Roses. Richard, the megalomanic eponymous character, is desperate for the throne of England. He tells us that he seeks the crown to compensate for his deformity (he was a hunchback from birth). Richard has his own brother killed and later has former allies and those who still stood in his way killed also. When Richard eventually gains the throne he finds his conscience and begins to feel insecure, he has the two Princes he has locked away killed. Nobles are horrified by his actions and establish a rebel force lead by Richmond. During the Battle of Bosworth FieldRichard is defeated and killed in hand to hand combat with Richmond, who then takes the throne and becomes King of England. The word 'political' can have more than one meaning. The Oxford English Dictionary has a few definitions of political and politician: 1. Of, relating to, or dealing with the structure or affairs of government, politics, or the state. 2. Relating to, involving, or characteristic of politics or politicians: 3. Interested or active in politics. 4. Having or influenced by partisan interests: The court should never become a political institution. 5. Based on or motivated by partisan or self-serving objectives: a purely political decision. 1. One who is actively involved in politics, especially party politics. 2. One who seeks personal or partisan gain, often by scheming and by manoeuvring Richard has shown several of these characteristics and so can be described as a political character.... ...d, therefore, that Richard was not a success as he was killed although he failed militarily rather than politically and had succeeded up to that point. As Richard failed as a soldier, he could still be called a successful politician. Political could also mean artful, ingenious, unscrupulous and cunning all of which can be applied to Richard at some point during the play. Richard is sly and gets away with treason, a crime punishable with death, he manages to put the blame on other people and avoid punishment himself. This could be considered successful, as he was never caught. Going back to the criteria for a politician it can be said that Richard is definitely a politician "one who seeks personal or partisan gain, often by scheming and by manoeuvring" but it is difficult to say whether he was successful or not.

Wawa Inc. Research Paper

On the scale of company sizes In this country, Way falls somewhere In the middle. Initiating leadership in the convenience store industry in the Delaware Valley, while at the same time providing the employees with small-company personal immunization. The company hopes to maintain this relationship with the employees In the future, even though the recent strike hurt the morale among the delivery personnel. The organizational structure begins with the president, Richard Wood. There are six vice-presidents in the company, each serving an important function.The segments of the company are broken down to the following levels, with the vice-president for each level controlling It: Law & Human Resources, Marketing, Store Operations, Real Estate, Finance, and Distribution. As you can see, the real state segment is heavily weighted in the corporate structure. The reasoning behind this strategy is that the company is expanding at the rate of three to four stores per month. Devoting resources t o real estate includes the locating, purchasing, developing, and operating the new store until sufficient management can be established. I have witnessed two new examples of this strategy this semester.I have observed the demolition process of a store, and the construction of three stores, and the renovation of one! These experiences have taught me the process template hat Way uses to build every one of its new stores. With such stress being focused in this area, you can Imagine that the employees involved in the new construction process know exactly how to open a store, from the purchase of the land, to the grand opening day! The other segments of the company mentioned follow the same format as most companies of today. Story ‘Offs successful company, serving the convenience needs of the greater Delaware Valley with pride since 1964.Through the strong respect from customers, Way has achieved a dramatic increase in sales in the past five years. With the introduction of ewe â₠¬Å"superstores†, the future looks extremely bright for the company. Haw's branding strategy of its own products has achieved national recognition. From the dairy products that it has manufactured since the early sass's, to the new Way Bakery, which is destined to be a phenomenal success in the years to come because of its versatility in creating exciting new products, Way is planning on leaving the twentieth century with a bang!The following is a short history of how the company has become as successful as it is today. Way, Inc. Did not begin as a food business, as many people may believe. Instead, the company began operations in the textile industry as early as 1803. By 1865, the company, dubbed as The Melville Manufacturing Company, was incorporated and was operating mills quite successfully in several states, with sales offices throughout the country, but headquarters always remaining in Melville, New Jersey.In 1902, George Wood, who was the owner of Melville, New Jersey, w hich was a bustling town thanks to his family-owned textile business, opened a small milk plant in Way, Pennsylvania, which specialized in processing, and the home delivery of â€Å"certified† milk. Since bastardization had not yet been discovered, consumers relied heavily on the quality of Haw's milk for years. The Wood family summer home, called Red Roof, became the office center for the dairy farm. As the textile industry began to fade in the sass's, the Wood family considered enlarging the small dairy business to serve a larger area, covering the Philadelphia metropolis.Their dairy business began to thrive, Just as the textile industry collapsed due to lower prices for labor overseas. The original mill remains in Melville today, however, and is currently occupied by Wheaton Plastics, Inc. In 1998, Way manufactured more than 92 million quarts of their own dairy products, Juices, and teas. Customer service is the pillar, which keeps Way standing tall as the leading convenie nce store company in the greater Delaware Valley. While there are many factors which go into the way that Way addresses the issue of customer service, there are four that have stood out since the opening of the first store in the sass's.Greeting, understanding, directing, and retaining are the four key factors that go into the customer interaction model, which is learned during the training of every new associate in the company. Since delighting the customer is such an important part of Haw's success, the company has worked to a great extent in creating a product line that is extremely effective in today's volatile marketplace. The Way label has been synonymous to people in the Delaware Valley for years in the dairy industry. Way also sells its own brand of delicious coffee, of which over 100 million cups were sold in 1998.Also, Way built over 24 million hoagies in 1998. Realizing this pattern, the marketing department in the past five years, has recognized this occurrence of brand loyalty by introducing several new products into the stores with the Way brand name attached to them. These products are breakfast â€Å"Sizzle† sandwiches, Waybill, and extremely successful, since consumers have developed a brand loyalty to Haw's high quality products. In the more recent months, the company has been suffering from the results of two key problems. First, the strike in October 1999 forced the company to a screeching halt, adversely affecting sales in every store.While an agreement was reached in less than three weeks, the effects are still being felt. Sales have still not ounces back to what they were, and plans to build a new headquarters are on hold. Second, there has been tremendous public scrutiny of an advertising promotion for cigarettes in the Delaware valley. This promotion does not include a surgeon generals warning on the advertisement, and it has been questioned if advertising for cigarettes through a convenience store is even legal. This problem, a long with the recent strike is nearly enough to change customers' minds when they decide to make a purchase.In the future, the company will have to not make any mistakes with advertising, and should steer clear of any type of controversial advertising. In the years to come, Haw's history of excellence and innovation will continue to be a major part of the Delaware valley, and quite possibly, the entire country!! POLICY There are hundreds of pages of policies that all employees have access to on the computer in every store and regional office. While some companies hide this information from the employees, Way encourages all employees to review the information at their leisure.Some examples of what is in the corporate policy would e information regarding political contributions, employment procedures (hiring and termination), changing from part time to full time employment, retirement, and policy regarding the emigration law. It was especially interesting to find that I was entitled t o 15 vacation days since changing to full time in July. Since I have been with Way for nearly seven years, I had accumulated the extra vacation days that are only good if you change to full time. I was able to find this information while viewing some of the policy during my internship.The corporate policies of Way ensure that sugarless of what the situation may be, there are rules that govern which process is necessary to take action. The corporate headquarters is very strict concerning the rules of the company, and enforcement is always carried out, no matter who the person in question may be. JOB DESCRIPTION My Job title at Way has been Customer Service Leader since July 1999. I was promoted at my request after carefully planning my senior year at Rowan. I realized that I would be able to handle 36 hours per week and have plenty of time for class also. This is because I have no social life.I feel that there will be plenty of time for that in the future! Basically, I run the store when the manager is not present from Thursday to Sunday every week. I perform cash functions, delegate all responsibilities to my co-workers, and myself and most important of all, wait on customers!! During the semester, I have participated in advertising in the Melville stores, and when necessary, I have created signs for hurricanes and other adverse weather in our area. In short, I really enjoy my Job, and I look forward to the opening off new superstore down the street from our present location.This will all take place in July 2000, and I am hoping to be a manager in training at the new store, having finished college. If everything goes as planned, I will have a career full of Primarily during my internship, I saw countless marketing concepts at work that I have learned in the past, in a real company setting. However, I will focus on the use of the â€Å"four up's†, relationship marketing, total quality management, and brand loyalty. For price, I have been exposed to the p rocess of changing the prices on the different items that we sell. During the strike, I saw the prices of many items skyrocket, while there fell.The products that Way offers all have one thing in common, they are essential items necessary to run a household, or a spontaneous item that someone wishes to have. New products introduced usually fit these criteria. Promotion is a key element in the company. Unfortunately, the company has focused a lot of attention to the promotion of Marlboro cigarettes, which may adversely affect other sales of merchandise negatively. While the company is attracting smokers, the ads have been detracting the non-smokers. Some non-smoking customers have dubbed Way a cigarette-friendly' company.This semester has been an interesting one when it comes to place. The delivery of all Way products and supplies was halted due to the strike. This created a distribution crisis, because the delivery system that has worked so well was now out of commission for three w eeks. Outside contractors had to be brought in to deliver the goods to the stores. It would have been a lot easier to simply settle with the drivers instead of start a nasty battle that created bad press, and angry drivers. Regarding relationship marketing, Way operates its stores on the Renville that the customer will return, time and time again.Therefore, in order to provide this high level of quality, Way strives to ensure that every customer is treated with the utmost of respect at all times, regardless of how indignant they may be. The most essential part of relationship marketing that Way engages in is customer service. All associates are trained to be polite, whatever the situation is. Being quick, while also being friendly is a difficult thing to do, but once the balance between the two has been achieved, the customers really appreciate it. Also, ordering properly is obviously important.If a store is out of stock on items, this leads to a disgruntled customer. Total quality management is constantly used with many products. One example would be the Washbowl program. The product has been changed three times since introduction. The changes have been made due to customer feedback through the use of surveys. Way is constantly receiving feedback from customers on every product that it produces. With the assurance of quality, the company has thrived with its own product line, ranging from milk products to breakfast sandwiches. Coupled along with TTS, brand loyalty is very important to the company.Through the constant innovation of its products, Way hopes to create a brand loyalty with the customers. This is extremely important to Way, unlike an electronics store or department store, which carries several brands. Way needs to constantly monitor the marketplace, to seek out the strongest performing products that people will buy. Since the store is small, we only carry one brand of everything we sell, so it is important that we sell the most popular brand of dry dog food, aluminum foil, toothpaste, etc†¦ Selling popular products is something that sets Way apart from its competitors. During the semester, I would say that I have never had more opportunities to meet key people. This has helped me gain the exposure to the key management of the headquarters as I was promised, I was still able to meet many of the to-management of the company, since the regional office is two blocks from our store. I will be visiting the headquarters in the next few weeks. I feel that I have performed my Job to the adequacy that it demands. While balancing school with work can be stressful, I was able to orchestrate my schedule to accommodate both successfully.I am looking forward to the months to come, with the construction of our new store, and the opportunities that await! Working at my store has exposed me to the hiring and firing of people, dealing with customer issues face to face instead of passing the issue on to the manager. I have had to balance th e tedious position of what percent of the time I need to spend with the customers, while also getting my Jobs done for the evening. My manager has worked with me regarding the flexibility of my schedule, even though I am sure e will be very happy when I am finished college!Working with my co-workers has been a rewarding experience as well. I could never begin to do everything myself, and I feel that the help I have received from a few key employees over this semester has been tremendous. Over the next few months, I plan to create more advertising material for our store, and others. With the winter season arriving, I am ready for the annual creation of signs warning customers that they need to prepare for a winter storm. All in all, the experience this semester has been very rewarding, thanks to the help of everyone that I work with at Way!

Free Essays on Chocolate

Most relating, but not limited to chocolate. The corporation plays a role in deciding where products are produced. Hershey’s has expanded to both Canada and Mexico, which calls for many corporate decisions. There are an amazing amount of products associated with Hershey. These include Jolly Ranchers, Hershey Kisses, Hershey drink mixes, the entire line of Reese’s products as well as good old fashion chocolate bars. These products serve in the candy/snack foods division of sales. Society could do without them... but why would we want to? Hershey’s takes advantage of many different types of advertising. Television commercials and ads are very common. Sponsorships is also another very common way Hershey advertises. Hershey sponsors everything from ice skating shows, to racecars. The Hershey Food Corporation is very competitive so they need this type of advertising. However, the only other major corporation to compete with is Mars. The chocolate industry is diffidently not pure competition. Mars and Hershey’s form an oligopoly. Hershey’s has so many different kind of products that they have a lot of competition. The company has branched out to where they’re not only competing against other chocolates but also for fruit candies, and baking chocolate and chocolate drinks as well. The fact that so many products are offered, extends the corporation to different divisions. Mexico and Canada have manufacturing plants. Seventeen manufacturing plants include Hershey, Pa (Hershey plant, Reese plant, West Hershey plant0, Hazleton, PA, Lancaster, PA, Memphis, Tenn., Naugatuck, Conn., New Brunswick, NJ, Oakedale, CA, Palmyra, PA, Reading, PA, Robinson, Ill., Stuarts Draft, VA, Wheatridge, CO, Dartmouth, Nova Scotia, Montreal, Quebec, Smiths Falls, Ontario, and Guadalajara, Mexico. As successful as Hershey’s is, some factors have influenced set backs for the company. Devaluation in Brazil, Russia’s economic collap... Free Essays on Chocolate Free Essays on Chocolate Most relating, but not limited to chocolate. The corporation plays a role in deciding where products are produced. Hershey’s has expanded to both Canada and Mexico, which calls for many corporate decisions. There are an amazing amount of products associated with Hershey. These include Jolly Ranchers, Hershey Kisses, Hershey drink mixes, the entire line of Reese’s products as well as good old fashion chocolate bars. These products serve in the candy/snack foods division of sales. Society could do without them... but why would we want to? Hershey’s takes advantage of many different types of advertising. Television commercials and ads are very common. Sponsorships is also another very common way Hershey advertises. Hershey sponsors everything from ice skating shows, to racecars. The Hershey Food Corporation is very competitive so they need this type of advertising. However, the only other major corporation to compete with is Mars. The chocolate industry is diffidently not pure competition. Mars and Hershey’s form an oligopoly. Hershey’s has so many different kind of products that they have a lot of competition. The company has branched out to where they’re not only competing against other chocolates but also for fruit candies, and baking chocolate and chocolate drinks as well. The fact that so many products are offered, extends the corporation to different divisions. Mexico and Canada have manufacturing plants. Seventeen manufacturing plants include Hershey, Pa (Hershey plant, Reese plant, West Hershey plant0, Hazleton, PA, Lancaster, PA, Memphis, Tenn., Naugatuck, Conn., New Brunswick, NJ, Oakedale, CA, Palmyra, PA, Reading, PA, Robinson, Ill., Stuarts Draft, VA, Wheatridge, CO, Dartmouth, Nova Scotia, Montreal, Quebec, Smiths Falls, Ontario, and Guadalajara, Mexico. As successful as Hershey’s is, some factors have influenced set backs for the company. Devaluation in Brazil, Russia’s economic collap...