Globalization In The Fashion Industry Essay - 1558 Words

The 21st century saw a rising alarm about the intricate relationships between people, places and commodities and it is crucial to discuss the framework of commodity chains in order to study the gaps in the connection between consumers and producers. The globalization of the fashion industry is mainly driven by international retailers (Gereffi, Humphrey Sturgeon, 2005: 79) and extends to every part of the world, leaving the Global South to suffer for the needs of the people of the North. These companies ignite globalization and majorly contribute to the increase in manufacturing jobs from the West. As pioneers of fast fashion, many major companies have a variety of ways in which they source across the globe. Firstly, since the†¦show more content†¦This sets up the idea of fragmentation of production where these variations are exploited by capitalist firms to further their pursuit of profit (Daniels, 2015: 327). Furthermore, the World Trade Organization (WTO) released a statistical review analysing the US Dollar value of apparel, which equalled $445 billion in 2015, and even moreso in 2016. As seen in the figure above, China holds the largest percentage share in world exports with an approximation of 37% in 2016. It is then followed by the European Union (EU). The USA, although being one of the most market-dominant countries in the world and the third biggest exporter, shows a decline from 1980-2016 accounting to being under 5% of the world’s share in exports. This further exemplifies how reliant the US became on countries in the Global South to produce their clothing goods. Contrastingly, the value of imports in millions ($US) was dominated by the EU, who had 175 million dollars’ worth of the value in 2016 (see below). The USA had $90 million dollars’ worth due to its clothing conglomerates being based there, and with consumers’ purchasing power, it was of the to p importers of clothing. There is also a rise of NICs as exporters and a rapid growth in imports from Asia. This is due to a change in consumption habits, influenced by the idea of ‘fast fashion’. The idea of ‘Here Today, Gone Tomorrow’Show MoreRelatedWhy Does Fashion Change Essay751 Words   |  4 PagesWhy does fashion change? Human beings have been using clothes throughout history; however as we notice today garments that were worn in the past are not the same that are being worn today. In this essay I will develop the question ‘Why does fashion change?’ and if such changes are due to fashion as such or if there is any external influences such as marketing and media. Every change in society, including differences between cultures and living styles is reflected in the way people dress andRead MoreCultural Globalization: The Emergence of the Americanized World 685 Words   |  3 PagesAnnan once said, â€Å"Arguing against globalization is like arguing against the laws of gravity†. Globalization is an inevitable phenomenon in human history that brings about greater interconnectivity and integration of people worldwide. Over the past few decades, the pace of global integration has accelerated quickly and dramatically due to unprecedented advancements in technology, communications, science, transport and industry (The World Bank, 2013). Globalization affects economical, cultural, technologicalRead MoreGlobalization, Zara and HM2684 Words   |  11 Pages | Essay Introduction The targeted industry on which the effect of globalization will be studied is the garment industry, and the two companies which we will study in this regard are Zara and HM. All the top garment industries notability Zara and HM are doing a fine job in the garments industry as they have adopted well-defined quality standards. There is a diverse research made on the garments and fabric business as they do change with respect to the trends and fashion. Both HMRead MoreJapan s Demand For British Based Capital1568 Words   |  7 PagesIn the post-Fordist economy, there are few alternative strategies which would mean to rebuild industry in the concern for British-based capital. The first strategy is ‘The Japanisation Strategy’. â€Å"Japan has been the home base for the new production, together with West Germany, Northern Italy and parts of the Scandinavian economy.† (Murray, 1989) The exclusive achievement of Japanese production industry, regularly at the expend iture of Western manufacturers, has incited this increased interest. JapanRead MoreGlobalization and Cultural Homogenization Essay1497 Words   |  6 PagesThe rapid development of economic globalization and cultural globalization enhances cultural transaction between different countries. Even though in this process culture between different countries still has its own characteristic on the whole, the cultural homogenization has been presented in social life, especially in the media industry. This essay will discuss the definition of globalization and cultural homogenization, and the popularity of Hollywood movies in China, the phenomenon of convergenceRead MoreNegatives Of Globalization1423 Words   |  6 PagesGlobalization plays a defining role in the expansion of society, both politically and economically. While globalization encompasses many different sectors of daily life, the negative implications of the practice, such as exploitation of workers, damage to the environment o f the host country and cultural deterioration outweigh any rewards earned through the process. The entrance of Western corporations into Eastern countries may seem to benefit both the host country and the corporation itself, howeverRead MoreHow Branding Influences Consumers Luxury Fashion Choices1454 Words   |  6 Pagesbranding has enticed consumers to prefer the Prada shoe? The following essay will discuss how branding influences consumers luxury fashion choices. Bain and Company (D’Arpizio et al, 2014) state that the’ market for personal luxury goods has nearly tripled in the past 20 years’ (p. 7), with the industry reflecting healthy growth by exceeding â‚ ¬850 billion in 2014 (p. 3). It is evident that luxury consumption is a thriving industry. Despite the fact that prices of luxury goods has risen over 60 percentRead MoreHow Branding Influences Consumers Luxury Fashion Choices1530 Words   |  7 Pagesbranding has enticed consumers to prefer the Prada shoe? The following essay will discuss how branding influences consumers luxury fashion choices. Bain and Company (D’Arpizio et al, 2014) state that ’the market for personal luxury goods has nearly tripled in the past 20 years’ (p. 7), with the industry reflecting healthy growth by exceeding â‚ ¬850 billion in 2014 (p. 3). It is evident that luxury consumption is a thriving industry. Despite the fact that prices of luxury goods has risen over 60 percentRead MoreThe Alliance : A Partnership Of Convenience Between Unionists And Environmentalists1396 Words   |  6 Pagesenvironmental organizations in the United States, and nearly 16 million members (BlueGreen Alliance / About Us). The organization was founded in 2006 with the intent to address climate change in a way that creates and maintains valuable jobs in green industries (Glas, 1). The BlueGreen Alliance asserts that climate change is one of the greatest threats to both our economy and our environment, and the issue must be addressed in a way that does not stifle growth and economic development. Howe ver, thoughRead MoreCan Globalization Be Made For The Poor?3039 Words   |  13 PagesCan globalization be made to work better for the poor? Discuss with reference to at least one country in the developing world. Introduction Globalization is not a new concept. It is just advancing faster now a days, faster than ever before but it has been around hundreds or some may argue thousands of years ago. It has never had any single meaning nor had it has any definition without disagreement. It has always have different meaning to different people. Globalization is such an issue which is